In many industries, 360-degree imagery and VR technology have already become indispensable — particularly in the entertainment industry and technically oriented fields such as architecture and engineering. What has already become a key factor in these sectors also holds enormous potential for the real estate industry, as demonstrated by the success of 360-degree technology providers in the US and Germany. End users respond extremely positively to this development, and agents who offer these services are seeing a significant increase in demand.

Limitless Possibilities

From simple smartphone panoramic images, to professional 360-degree shots taken with specialised 3D cameras, to fully immersive virtual tours — everything is possible today. A growing number of companies now provide agents with professional tools to create virtual tours and present them to prospective clients. Among several German providers, the Vienna-based startup Realonaut stands out as a strong contender.

Real Added Value for Estate Agents

Everyone can do it, some already are — but what is the actual benefit for agents? In short: everything. Here are a few examples:

• Reduced viewing tourism: A virtual tour conveys a far more accurate impression of a property than photos ever could. This allows prospective buyers to assess much more effectively whether a property truly meets their expectations before visiting in person.
• Expanding the agent’s portfolio: With the buyer-pays principle (Bestellerprinzip) in mind, adopting this technology offers agents an opportunity to broaden their service portfolio and justify their value proposition.
• Greater reach: Virtual tours make excellent eye-catchers. Use this technology to drive traffic to your website and attract a wider audience.

Costs

In addition to a modern smartphone, you will need a tripod and a suitable camera to take quality images — both can now be purchased together for under 300 euros. For 3D or virtual tours, additional costs should be expected, as a provider such as the Vienna-based startup Realonaut is needed to stitch the individual images together into a seamless experience.

nu.immo and 360-Degree Images

With a little practice, creating a 360-degree image, uploading it to nu.immo, and publishing it on portals such as immoz.at takes just a few minutes.

Affordable, Simple, Brilliant

360-degree images and tours can be a genuine asset for real estate agents. Given the right conditions, significant added value can be generated with minimal effort. The results are impressive — even with a manageable investment of time and money.

If you would like to learn more, simply get in touch with us at office@nu.immo.